The Enggal team provided initial references, feature lists, and a structural outline for the website. I began by studying the brief and researching similar websites to enrich the visual direction and design approach.

My first step was building the information architecture to make sure the structure matched the client’s goals. I shared it with the PM and client for feedback and approval.

Once approved, I started by exploring the hero section as the visual foundation of the website. I created several design options for the Enggal team to choose from. The selected option became the basis for styling other pages, which helped streamline the design process and maintain visual consistency across the site.

To improve brand visibility, I added micro interactions in the brand showcase section.

These small animations helped make the experience more engaging and encouraged users to explore each brand more deeply.

During the iteration phase, the PM and I identified a few sections such as the team and CEO greeting that initially felt too plain. I refined these areas to make them more visually appealing and to better convey the personal side of the brand.

The client also raised a question about how the design would accommodate future brand additions. To address this, I proposed multiple layout solutions and explained the pros and cons of each:

• Additional grid layout: Maintains equal visibility among brands, but limits the number of brands that can be shown at once.

• Individual card layout: Accommodates more brands, but each card only highlights one brand and could lead to uneven visibility.
  
  

After discussion, the client decided to go with the expanded grid approach, as it offered a more balanced visual hierarchy.

I also designed the admin site to ensure consistency in the visuals used by the client. I provided clear image guidelines, including the best aspect ratios to use, so that every time the admin uploads a photo, it maintains its quality and doesn’t appear distorted or shrunken on the website.

Once all iterations and improvements were complete, I presented the final design to the Enggal team.